A business is a puzzle in which the product is but one piece
One of the lessons I think I finally learned lately is that a startup is much more than just a product.
I think I finally understand that a business seems to be a puzzle in which the product itself is only one component.
Probably equally important to the success of your business seem to be
- the network you build, which allows you to meet people that might prove really important to your success. I can see this first hand while meeting with people, which in turn introduce me to other cool people, which eventually end up serendipitously making a huge difference in how I build my business.
- the pitch and your story because that’s the way you communicate to your users, investors and potential hires. If you’ve ever tried to convince somebody of an idea you’ll understand this. The difference between a bad pitch and a good pitch is amazing, and it’s so clear if you’ve communicated it right in how the other person responds.
- your marketing and user acquisition strategy, because without it nobody will learn about your awesome product. I guess just like your pitch is your investor and support acquisition strategy, not being able to have the right story and pitch for your users will mean you will not convince anybody to use what you’re building.
I know I’m not saying anything new. The internet is full of such advice from people way smarter than I am.
It’s just that, as an engineer, these lessons are hard to learn, and I’m happy I finally learned them.